Selling in Tucson
Start with a private valuation. Then see exactly how your home will be presented, before you choose who represents it.
Our responsibility
Start with the decisions that matter: what to prepare, how to price, when to launch, and how to evaluate an offer. We explain the evidence and tradeoffs so you can decide with confidence.
Your presentation should help a buyer understand the actual home. Photographs show its condition, a floor plan explains the layout, and a tour can add context where suitable assets are available. We stay directly involved through negotiation and closing.
A comparative market analysis (CMA) brings recent comparable sales, current competition, condition, improvements, and property-specific advantages into the pricing conversation. It is a sale strategy prepared for the property, not an automated estimate or a lender’s independent appraisal.
Included with every listing
Buyers can see the main rooms furnished in five design styles, right beside your original photographs. Floors, walls, cabinets and light stay exactly as photographed; only the furniture and decor change.
Sample: 5980 E Terra Grande, living room. AI design concept; the home's finishes and light are unchanged.
The Grogan Presentation
Most listings get photos and a description. Ours get an interactive 3D tour, furnished room options, a narrated walk-through, their own website and a weekly report on who is looking.
See it in detailThe full MLS set, with the floor plan and lot lines drawn on the aerials so buyers understand the land.
Buyers walk the rooms, step out to the patio and see how the home fits together before they visit.
Rinconado in 3D ↗The main rooms furnished in many styles, beside the original photos. Your finishes and light stay exactly as they are.
Try Reimagine ↗A narrated walk-through buyers can play on the property page, like a private showing in their pocket.
One address with everything: photos, plans, 3D, Reimagine, and a direct line to us.
Calle Noche Serena ↗Real visitor numbers: how many people looked, from where, and what they kept coming back to.
How the report works ↗Syndication across the Sotheby’s International Realty network and the brand’s global website, alongside the MLS.
Select homes also receive a cinematic film. See the Terra Grande film ↗
How we present a home
We invite you to explore our property experiences alongside those of any team, locally or nationally. Look at the photography, the detail, and how easily a buyer can understand the home before stepping inside.
Explore a property presentation
A closer look · Camino Rinconado
At this La Cebadilla residence, the desert setting, covered outdoor spaces, and relationship between rooms all deserve attention. The presentation gives each a place.
See the property presentation
Another presentation · 5980 E Terra Grande
Architecture, mountain views, guest spaces, and outdoor living each have a place in Terra Grande's presentation. Buyers can explore the photographs, floor plans, and tour together to understand how the home lives.
View the presentation
01 / Understand the arrangement
A floor plan gives buyers a reference for room connections, circulation, and the spaces they want to revisit.
View the supplied floor plan
02 / Look from another angle
Move through the reconstructed spaces, then compare them with the photographs and supplied plan.
Explore the illustrative 3D floor planThe 3D experience is an illustrative reconstruction from the supplied floor plan and listing photographs, not a measured survey. Dimensions, finishes, and furnishings are approximate. Media and preparation are selected for each property, not a fixed package.
Your property, its own plan
Talk with Susanne and Matt about what to show, what to prepare, and how to introduce it to the market.
The selling process
The sequence is disciplined, but the recommendations should reflect the actual home, seller, timing, and market.
We study the home, site, architecture, improvement history, competition, likely buyer, and the features that deserve emphasis.
Not every project earns its cost back. We help prioritize repairs, presentation, editing, and staging decisions that support the sale.
Pricing considers comparable sales, active competition, current demand, condition, property-specific advantages, and the consequences of different launch strategies.
Photography, video, copy, floor plans, property details, and campaign materials should tell one coherent story about the home.
We agree on the launch channels, introduce the property through the MLS and professional relationships, and review showing feedback and market response with you. You know what we are seeing and which decisions come next.
We evaluate the full offer, manage contingencies and inspections, solve problems early, and remain directly involved until the transaction is complete.
Preparation
Sellers are often given an exhausting list of improvements without a clear connection to value. We help separate necessary work, presentation improvements, optional projects, and changes a future buyer should make for themselves.
Read our preparation guideNotable sales
The highest sales in our record, from Pima Canyon Estates to Stone Canyon. Every one is a closed MLS sale you can open.
All 476 salesThe two highest Pima Canyon Estates sales since 2023 were ours. We represented the buyer at 2126 E Desert Garden Drive ($4,500,000) and the seller at 1794 E Barrell Cactus Court ($4,300,000).
BuyerPima Canyon Estates
Closed at $4,500,000
SellerPima Canyon Estates
Closed at $4,300,000
BuyerStone Canyon
Closed at $3,850,000
BuyerFinisterra
Closed at $3,450,000
SellerPima Canyon Estates
Closed at $3,400,000
SellerThe Canyons at Finger Rock
Closed at $3,223,000
BuyerVentana Canyon
Closed at $3,100,000
SellerVentana C. C.
Closed at $2,800,000
Recognition
Every number on this site comes from Susanne's MLS record or Russ Lyon Sotheby's International Realty's own awards.
Selected representation
A few of the Tucson homes where we represented the seller, with closing details from the MLS.
La Buena Vida Estates · Aug 2026
La Paloma · Jul 2026
Graham Estates · Jun 2026
Rancho Soldados · Apr 2026
Confidential seller consultation
Ask for your private valuation online, or talk it through with us. We will cover likely value, preparation, timing and how we would present your home, with no pressure to list before you are ready.
