The Russ Lyon Sotheby’s Advantage

We all have dreams, and they are as vast and varied as the world is wide. But they all start with inspiration, and inspiration starts with your surroundings. That’s what home is. Family. Friends. A sense of place. An amazing view. It’s all part of what makes a space a home, because your home is where you truly LIVE. As a leading luxury real estate brand, Sotheby’s International Realty® understands that your best life begins with a home that inspires you.

We think differently at the Sotheby’s International Realty brand. We’re a luxury lifestyle company. The properties we represent are inspirational and aspirational. We inspire homeowners and that’s why they think differently about us. As a representative of our brand, expectations are high and the possibilities are limitless. Be a visionary.

The Sotheby’s International Brand

Luxury is not about price. It’s about an experience. Affluent consumers rank Sotheby’s International Realty among the most desirable global brands. With that comes the expectation we will understand their desires, anticipate their needs and embolden their aspirations.

A Truly Global Brand

When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly-qualified global clientele through exclusive channels and relationships. Our proprietary network of residential real estate brokerage companies is located in 72 countries worldwide, making Sotheby’s International Realty a truly global brand.

Sotheby’s Brand Marketing

High-quality, richly-illustrated, and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in ultra high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.

Sotheby's Media Partners

Sotheby’s Media Partners

We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners’ cutting-edge innovation, strategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully connect with global consumers.

Targeted Sotheby’s Advertising

With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumer-centric approach targeting all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers.

Sotheby's PR Share of Voice

The Voice of Luxury Real Estate

When it comes to luxury real estate, we drive the conversation. Our public relations team has fostered relationships with leading media outlets that generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.

Sotheby's mobile app

The Sotheby’s International Realty Mobile App

The Sotheby’s International Realty brand’s mobile app is the only luxury real estate app that serves properties in 72 countries. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality “shop the room” functionality. Customize the app to your local currency, unit of measure, and one of the available 18 languages.

Sotheby's Global Office

Global Property Distribution

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing
campaigns impact.

The brand’s ability to distribute property brochures across our international network is a clear point of differentiation in marketing a home. Properties that are priced at $1.5 million (USD) and above qualify for this program in which brochure copies are sent to all real estate offices within our network as well as select auction house locations.

Contact Grogan & Grogan Russ Lyon Sotheby’s International Realty

Contact our team of local Tucson luxury real estate professionals today for unparalleled service and unrivaled dedication to getting you the best price for your Tucson luxury home! Whether you’re looking to buy or sell a home in Tucson, we have the experience, market insight, and local professional network to ensure that your home gets the exposure it needs to sell quickly and into your next Tucson Luxury dream home!

Additional Resources from Grogan & Grogan Russ Lyon Sotheby’s International Realty